We challenge sacred cows and leverage bold, big think insights to drive growth

At THINK BRAND STRATEGY, it is our view that a critical starting point to the development of a compelling and differentiating business and brand strategy and breakthrough marketing programmes is the generation of sound knowledge and rich insights about customers, competitors, the marketing landscape and the brand’s current reality. Our researchers and analysts are keen and probing. Using significantly better and more sophisticated analytical tools, they bring scientific rigor to every project. They will provide you with thorough and objective quantitative and creative qualitative analyses to uncover attractive market segments, white space opportunities, strategy and branding options as well as implementation tactics. Our market and brand analytics services include:

• Strategic Brand Research
  • Customer Analysis
  • Competitor Analysis
  • Market Trend Analysis
  • Brand/Organizational Analysis
• Brand Portfolio Audit
• Brand Equity Evaluation & Tracking
  • Financial Measures
  • Brand Asset Measures
• Brand Health and Performance Tracking
  • Financial Measures
  • Brand Equity Measures